Rightsholders and Theme Parks
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As someone who went to Aotearoa New Zealand for the first time, and as someone who grew up with the books and movies, I had to visit Hobbiton.
Or, rather, I should say I had to visit The Hobbiton™ Movie Set. When J.R.R. Tolkein died, his intellectual property (the books he wrote, the characters he created, and the settings therein -- including Hobbiton) were all overseen by the Tolkein Estate. We were surprised that none of the tour guides were wearing any styled cosplays or in-fiction costumes of any kind -- just matching, red-and-white checkered button-downs to help them stand out from the crowd. If this place was being called Hobbiton, if there was a Hobbiton sign, and if everyone was coming here because of having seen the movies, then why not dress up to sell the experience the way another theme park might?
On the Hobbiton Movie Set's website, there's a disclaimer at the bottom reading:
SHIRE TOURS, SHIRE’S REST, MIDDLE-EARTH, GREEN DRAGON, HOBBITON, THE HOBBIT and THE LORD OF THE RINGS and the characters, places, items and events therein, are trademarks or registered trademarks of Middle-earth Enterprises, LLC and used under license by Rings Scenic Tours Limited…